Marketing Junk Food for Kids and Adolescents

The food and chain restaurant industries show us that they’re not on the side of health, as experts agree that junk food contributes to skyrocketing diabetes and even strokes, while companies spend billions promoting unhealthy foods to kids. In an effort to stop unhealthy foods and curb obesity, the Washington, D.C. Center in the Public Interest recently asked candy companies to join the CFBAI, and the letters were also signed by organizations including the Campaign for a Commercial Free Childhood and Prevention Institute, as well as other public health experts. In recent years, the industry has viewed adolescents as a major force, which is why children are now the target of specialized marketing efforts, as marketers are interested in consumers because of their purchasing influence as future adults.

 

Furthermore, single men who want some company might receive advertising to hire an escort, who can be paid for sex, but what can we do when these ads are marketed towards adolescents. This is another controversial topic, as studies have shown that television is important for children, and critics argue that they are vulnerable to such advertising because as they lack the knowledge to evaluate the purpose of the advertising, feeling that the children cannot differentiate and distinguish between reality and fantasy. The escort websites are stunning, and if you are an adolescent looking for a girl, you might want to enjoy a memorable night, by hiring an escort for great company, and this is why this kind of advertising goes wrong.

As described on the BBB website, the CFBAI tries to shift the mix of foods in order to encourage healthier choices and lifestyles, and currently, the biggest candy companies (The Hershey Company and Nestle USA) participate and more than a dozen companies, including Burger King Corporation have signed on. The obesity is a health problem with substantial economic costs, as obesity in children has tripled in the last century and 20% of youth are overweight. Unfortunately, the media companies are working to stop the IWG from finalizing some recommendations that expose deceptive marketing and debunk industry claims, putting children first.

 

These marketing channels include advertising, marketing, placements, clubs, toys, brand logos and promotions such as tie-ins, while the products marketed are predominantly high in fat, inconsistent with dietary recommendations. The food industry spends $2 billion per year and more than $5 million every day marketing to children, who watch over ten ads every day and nearly all food advertisements are for products high in sugar and low in fiber. Currently, participants such as Hershey and Nestlé don’t advertise to children, but CSPI notes that, according to the American Psychological Association, children aren’t mature enough to understand the advertising and, according to the Institute of Medicine, food advertising affects food choices, purchase requests and overall health.

 

Nutrition during adolescence is essential for development and well-being, as eating behaviors during childhood contribute to health disease risk and studies have documented that intake patterns of children are poor in terms of national goals.

 

5 thoughts on “Marketing Junk Food for Kids and Adolescents

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    REASONS TO ORDER MASS ADS PLACEMENT ON THE WEB ДЛЯ ORGANIC GROWTH OF FACTORS INFLUENCING CONSUMER BEHAVIOUR:

    1.Mass attraction of potential customers to your services and products through direct traffic from ads.
    2.Promotion of your web page, due to search beginning to additionally suggest it for a wide range of search queries based on your subject.
    3. The absence of “filters” and “bans” of search, due to ads being published without an indication of an url to the web page.
    4. An increase in internet resource traffic, which leads to an increase in orders and an expansion of the client base.
    5. “Warm traffic”, since only interested visitors visit the online resource.
    6. Attraction of individuals and legal entities.
    7. Analysis of demand for services and goods.
    8.Publication of your ads in different countries all over the world.

    WHERE ADS ARE PLACED:

    Ads are published: on billboards, in guest books, in comments, on forums, in catalogues.
    Ads are placed on your: websites, landing pages, phones, YouTube videos, social media accounts, and on links to your other ads.

    BAN:
    In this type of ad a ban by search is not possible, since ads are placed without specifying an link to the internet resource.

    Working method:
    You send us the text of the ad, where your unique name and identifier is indicated at the end of the message, according to which an interested customer can easily and quickly find your web page in search engine results in order to get further information about your product.
    To do this, a unique name or identifier must be published in the appropriate section of your online resource и quickly be found in results.

    Macros:
    Randomisation of ads is carried out according to the formula, which is accepted by many programs. As a result of randomisation, a lot of unique ads are obtained from a single ad variant.

    This is obtained as a result of manually synomising the ad text, while the meaning of the messages does not change and remains understandable.

    website: xn—-ftbeand5abdikisgee.xn--p1ai/home/

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