Marketing Junk Food for Kids and Adolescents

The food and chain restaurant industries show us that they’re not on the side of health, as experts agree that junk food contributes to skyrocketing diabetes and even strokes, while companies spend billions promoting unhealthy foods to kids. In an effort to stop unhealthy foods and curb obesity, the Washington, D.C. Center in the Public Interest recently asked candy companies to join the CFBAI, and the letters were also signed by organizations including the Campaign for a Commercial Free Childhood and Prevention Institute, as well as other public health experts. In recent years, the industry has viewed adolescents as a major force, which is why children are now the target of specialized marketing efforts, as marketers are interested in consumers because of their purchasing influence as future adults.

 

Furthermore, single men who want some company might receive advertising to hire an escort, who can be paid for sex, but what can we do when these ads are marketed towards adolescents. This is another controversial topic, as studies have shown that television is important for children, and critics argue that they are vulnerable to such advertising because as they lack the knowledge to evaluate the purpose of the advertising, feeling that the children cannot differentiate and distinguish between reality and fantasy. The escort websites are stunning, and if you are an adolescent looking for a girl, you might want to enjoy a memorable night, by hiring an escort for great company, and this is why this kind of advertising goes wrong.

As described on the BBB website, the CFBAI tries to shift the mix of foods in order to encourage healthier choices and lifestyles, and currently, the biggest candy companies (The Hershey Company and Nestle USA) participate and more than a dozen companies, including Burger King Corporation have signed on. The obesity is a health problem with substantial economic costs, as obesity in children has tripled in the last century and 20% of youth are overweight. Unfortunately, the media companies are working to stop the IWG from finalizing some recommendations that expose deceptive marketing and debunk industry claims, putting children first.

 

These marketing channels include advertising, marketing, placements, clubs, toys, brand logos and promotions such as tie-ins, while the products marketed are predominantly high in fat, inconsistent with dietary recommendations. The food industry spends $2 billion per year and more than $5 million every day marketing to children, who watch over ten ads every day and nearly all food advertisements are for products high in sugar and low in fiber. Currently, participants such as Hershey and Nestlé don’t advertise to children, but CSPI notes that, according to the American Psychological Association, children aren’t mature enough to understand the advertising and, according to the Institute of Medicine, food advertising affects food choices, purchase requests and overall health.

 

Nutrition during adolescence is essential for development and well-being, as eating behaviors during childhood contribute to health disease risk and studies have documented that intake patterns of children are poor in terms of national goals.

 

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